The 6 overlooked ways to make visitors enjoy your website
It sometimes feels as if finding success online is an uphill battle reliant upon a big budget to spend. Not true.
If you know what you’re doing, you can take advantage of some relatively straightforward ways to ensure that your website is working as effectively as it needs to. They also don’t need to break the bank. Luckily, we know what those things are and we’re willing to share them with you.
1. Loading speed.
We’ve said it before and we’ll it say it again - speed matters. Your website visitors are two things:
1. starved of time; and
2. spoilt for choice
This means they won’t think twice before clicking back to Google and picking the next website on the list if your site doesn’t load quickly enough. If their site loads quickly, you’ve just lost your customer.
Consider there to reduce your web page loading speed:
● Resize images before uploading
● Is all the code in the site header and footer needed? Strip it out if it isn’t.
● Choose lower res images
● Select a lower output quality of video
If in doubt, check out how well you’re doing on loading speed with Google Analytics: it does the hard work of highlighting issues for you.
2. Responsive design.
Mobile website browsing has overtaken desktop browsing. Google gives higher rankings to mobile-friendly website design. So, if it’s what Google expects and it’s where your potential customers are, why wouldn’t you do it? If you're interested in finding out more about Google’s Accelerated Mobile Pages (AMP) initiative, have a look here.
3. Slick visuals.
If we asked you to name a website design you like, it’s likely that you’ll name one that looks amazing. Despite this and the well-known facts around the power of visuals in engaging visitors and enhancing conversion, several websites still fail to take advantage of this to maximum effect. It’s now even easier to find great imagery that doesn’t break the bank: if you’re struggling for inspiration on where to look for your quality and free imagery, check out our insider recommendation.
4. Add value.
You’re website is fighting to be heard online; there’s so much content already out there and new content constantly being created. No matter what field you’re in, the chances are that you’ll be fighting to be heard over the noise.
The one thing that will ensure you fight your way through it is by adding genuine value to the conversation. This gives you a chance to display your skills without having to state what they are - your visitors can just see how good you are in action.
The value could be a blog or a social media cheat sheet (the latter is truer for what we do that any sectors but a blog would work for anyone). Why not try it for yourself?
5. Clear navigation.
No one likes working harder than they have to, especially not if they’re trying to buy something. Your visitors feel exactly the same and they’re looking for an experience that:
● Has a minimum of clicks (no need to bury your content)
● Links seamlessly between content
● Clear menus
● Easy to understand CTAs
● Uses language they understand (no need to be cryptic)
This goes hand-in-hand with ensuring that the the website design and content is as clear and as straightforward as your navigation.
6. Obvious content.
The power of search has done two things for digital marketing:
1. Focused companies’ on what their clients are searching for, where they’re searching for it and when they want it; and
2. Helpfully, providing you with the data to see what your potential clients are searching for, where they’re searching for it and when they want it.
This gives you the insight to know what language you need to be using to target people at different stages of their buying decision.
The tactical nature of this isn’t enough by itself, though: just using those terms won’t get you very far. Consider how you feel about these two headlines:
325% increase in web traffic through 1 mind-blowingly simple move.
Using effective headlines on your website.
Which is more compelling? (We’re hoping you picked the first one….)
Of course, this all assumes that you’ve made the (right) decision to build a website but if you’re not even convinced that you need a website? Check this out.