Digital Media News 2.1

This week’s news on all things social, digital and web.

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We love web design, social media, digital marketing, and the online world. After all, that’s why we do what we do. Through our online travels, we come across a variety of information that can be helpful, amusing, or even shocking. We didn’t want you to miss out on this so here’s a roundup of what’s been happening lately.

 

ICYMI: Twitter is no longer a social network

 

It’s probably only the more eagle-eyed of you that will have noticed this but, as of 28th April, Twitter has moved from the social media category on the App Store to the news category. It’s a small but rather savvy move as it Twitter was only ranked 6th in the social media category; it’s now the number one news app.

 

Video consumption on Snapchat more than doubled in less than a year

 

More precisely, the number of daily views of videos has grown by 150% since May 2015 when there were 4 billion daily video views. As of April 2016, there are now 10 billion daily video views. There can be no other way to describe this growth than phenomenal which means that if your target audience is millennials, add Snapchat into your marketing strategy now.

 

Which social media platform is best for my target market?

 

As they say, a picture is worth a thousand words so here’s the answer to this question through a handy diagram.

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What is Google AMP?

 

AMP = Accelerated Mobile Pages. It’s a collaborative, open source project amongst tech companies identifying how mobile browsing can be sped up. We all know how frustrating it is when pages don’t load quickly and, in fact, it’s likely to make your users leave your site if the page takes any longer than 3 seconds to load. The altruistic aim of this project is to improve our user experience and, if we’re being suspicious, capitalise on finding ways to keep us on publisher sites.

 

In the same way that Google favours encrypted (https) sites and responsive sites, AMP pages will be prioritised when you’re on a mobile device.

 

Insider Recommendation: the best FREE places to download or create visuals

 

Where to download your images

 

 

  • Pexels - all free to use for any purpose and stylish. Slight bias towards landscape and architecture but you can find some different bits and pieces on there.
  • Pixabay - copyright free images for both personal and commercial use. Some of the images are slightly too ClipArt but if you search you can find some gems.
  • Unsplash - 10 free new images released by email each week.

 

  1. Ancestry Images - something a bit different in terms of vintage/antique imagery but still all copyright free.

 

Where to create your images

 

  1. Canva - a really useful tool where you can select perfectly-sized templates to match where you’ll be using them.
  2. Pablo - created by Buffer to be a free way to create effective imagery to accompany your social media posts.
  3. Stencil - similar but different to Canva

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  1. […] your existing or target clients are (and if you aren’t sure where to start with that, check our guide), pinpoint the relevant and popular hashtags for your content and search out your industry […]