SEO myths that still exist.
We’ve been doing this for 12c years: we’ve learnt, re-learnt and adapted with every new innovation or algorithm the internet has thrown at us. This means we know a thing or two. Sadly it also means that we’ve also heard a lot of rubbish (SEO Myths) being spouted during that time too.
Let’s go through some of the worst myth we’ve heard lately.
SEO is dead.
Our initial response to this is a combination of despair mixed with laughter because, of course, it isn’t dead. It might be hidden within some other more trendy terms like ‘growth hacking’ or ‘content marketing’ but, irrespective of the term we use, ensuring your content is found online is still mainstream digital marketing activity.
In fact, we help loads of people with getting to grips with their SEO - find out more here.
SEO means getting to number 1 on Google.
Sort of, but not quite. Yes, the goal is to be seen by the broadest possible range of audience but some research has shown that the CTR of sites at the top of page 2 is the same as being at the same of page 1.
Of course, focusing singularly on getting to number 1, is a little bit narrow as you need to be looking at (a) your keyword research as this helps understand what your customers are looking for and (b) customer intent. To get value from your SEO, you need to focusing on engaging with your prospective clients at the right point in time. This is as much as about being seen by them as it is about showing the right information to suit their needs at that point in time.
The more pages on my site, the better.
Here, as with so many other things, quality is far better than quantity. The Google algorithm is as concerned with quality as it is with relevance so this means that there needs to be equal focus on ensuring your content is good content appropriate to the viewer’s needs at that point in time. Headlines, important for Google, are also important to viewers as it creates interest and draws attention to your content amongst all the noise.
Images don’t require optimisation.
Google’s algorithm is smart but not that smart: it needs your help to figure out what your images are to able to know when to return them as relevant. This ensures that the efforts you go to to find compelling imagery which, FYI, you should do show a RoI for your budget. Also, if you’re aiming to create an inclusive and accessible experience for those visiting your site, completing the alt text will improve the usability of your site for anyone using a screen reader.
I don’t need to worry about mobile.
Wrong. Mobile website browsing has overtaken desktop browsing. Google gives higher rankings to websites that are responsive. So, if it’s where Google wants you to be and it’s where your potential customers are, why wouldn’t you want to be there? If you’re interesting in finding out more about Google’s Accelerated Mobile Pages (AMP) initiative, have a look here.