Tag Archives: growth

16 reasons digital marketing is sweeter than Christmas Morning!

16 reasons digital marketing is sweeter than Christmas Morning! By Optiweb We promised that if you asked, we’d write it so here it is….the 16 reasons digital marketing is sweeter than Christmas Morning. Of course, Christmas is great (or can be for some if you’re not personally a fan) but we reckon digital marketing is…
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Customer experience and brand experience, the myths.

We all know what a customer experience (CX) is. To many, it is the holy grail of marketing metrics. Yet I think as important as the CX may be, of greater importance overall is the view, the big picture, of the brand experience (Bxp). Am I splitting words? Not really. Are the terms interchangeable, or…
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