5 reasons your business needs a website
Some estimates suggest that a staggering 60% of small business still do not have a website so here is 5 reasons your business needs a website and why you shouldn’t be one of them and here are the key reasons why.
1. Your virtual presence will always outreach your physical presence.
If you had a phone, how many meaningful 1-2-1 conversations do you reckon you’d be able to achieve in a day? Ditto if you just had email: how many productive email conversations could you embark upon in a day? The answer is likely to be tens. Maybe into the low hundreds if you’re really focussed and committed.
Your website could generate thousands of meaningful engagements for you in the same time and it can simultaneously engage with your audience who are at various stages of their buying cycle with you. A well-designed website nurtures every stage of this process: research, enquiry, conversion, sale and post-sale.
2. You control the message others see about you.
Your website is the one, and probably only, place where you have 100% control over what is said about you and, equally, the impression formed about you by your clients and your future clients. Even if you choose not to be part of the conversation, the conversation continues.
Even if you’re active on social media, this isn’t the same as having full control over your presence through a website. Every platform defines how you present yourself and, similarly, there are differences between which users each platform has most traction with. It is also becoming increasingly difficult for your posts to be found organically on social media without paying yet it’s still possible for you to be found organically online.
3. It’s where your audience is.
Instagram just announced that is has 500 million users. There are 3.5 billion searches a DAY on Google. 350,000 tweets are shared every minute. 205 billion emails are sent on a daily basis. 76% of adults in the UK own a smartphone. 2hrs and 51 minutes per day are browsing the internet.
It’s clear that no matter who your target market are, you’ll find them online. Similarly, it means that if they’re looking for what you offer, they’re looking online for it.
If you aren’t online, how can you be the solution to their problem?
4. E-commerce opens up another revenue stream.
The spend through e-commerce can not be underestimated: there was an 11% increase in spend during 2015 rising to £114 billion. By contrast, retail sales have been showing a month on month decrease in spend (albeit just a small decrease). Clearly, online sales offer you a significant potential for growth.
This might just be selling the same products or services online but it could also offer you a different way to monetise your services. In fact, there are HUGE opportunities that have arisen over the last few years: vlogging is a lucrative career, signing up for online personal training, online diets, meditation apps, webinars, accountability mentors, business support groups...the list goes on.
5. It’s 24/7 so you don’t have to be.
When you’re running a small business, it feels as if you have to keep working: longer hours; meet with more people; chase this; try that...It can feel relentless. A search-optimised website is a great way to engage your audience without you personally having to do it. This means it offers a cost-effective way for you to keep passively generating business and, to dispel common, it can be cost-effective too: a website doesn’t have to cost crazy sums of money.