Web design trends to watch out for in 2017.
As we welcome in the new year of the Rooster, it’s time to look at the new web design trends we can look forward to seeing in 2017. We might not be spot on with all of them but the following four items are looking like the hot favourites for the coming year at the moment.
Virtual Reality (VR) or Augmented Reality (AR) have been standout buzzwords of 2016 and this is only the beginning of their impact. The potential of these to engage was easily and resoundingly shown by the hit popularity of Pokemon Go and since then we’ve seen VR and AR cropping up in a number of places from films, movie trailers, apps (to name just a few).
The rise of the geometric.
Whether it’s the use of geometric shapes around images or backgrounds made of geometric patterns, the trend from late 2016 looks set to continue, and grow, in 2017. The advantage of this trend is that there are an infinite number of possible options that can be used in your website design, which allows for an on-trend website that is also packed full of your personality.
Greater importance of landing page design.
With the continued popularity of content marketing, it makes sense that there needs to be a greater focus on landing page design to support the successful conversion needed to make the content work for you. These pages will be as well designed and thought out as others on the site but target the visitor much more.
Changes in navigation style.
We’re all highly familiar with the traditional website menu anchored to the top of the screen but, with wider aspect ratios on screens and the frequency with which hidden navigation is used on mobile, has opened up new options for navigation. In particular, the trend has seemingly moved to side and hidden navigation. The result for the visual design is a much cleaner, sleeker feel.
Check out the pros and cons of using the hamburger menu on desktop sites.
What trends are you most excited about or looking forward to in the new year of design? Is there something you are noticing that we missed in this roundup? (If so, get in touch, or drop me a line on Twitter @anthonyjohns0n.)